Price about 3d work (architectural) ?

General disscusion about Kray
mk
Posts: 28
Joined: Fri Jun 20, 2008 5:27 am
Location: Toulouse - France

Price about 3d work (architectural) ?

Post by mk »

Hi,
I bought Kray to render some ineteriors.

My client will give me some archicad file. I have to convert them to LW format and add textures, fournitures and render 4 prints (300 dpi).
the 4 views are the same interior with different angle.
Of course I will use radiosity.
It's the kind of picture, we can see in the Kray gallery.

How much price can I ask for this kind of Job ( in euros) please ?


thanks
MK
bigstick
Posts: 155
Joined: Thu Mar 23, 2006 2:57 pm
Location: Wales, UK

Post by bigstick »

This an interesting question, and a complex one I think. First of all it depends on which country you are based in, and how common it is to find high quality 3d images.

Obviously the reasons for this are the average wage level for a particular job, and supply and demand for the service you are offering. In the UK prices vary massively, and depend on a number of critical things. First of all the size of the completed image, whether you want a photomontage (exteriors only), how much additional modelling needs to be done, how good the quality will be, and what the timescale is.

If you are really fantastically good, like some people on this forum ;) you can charge what you want. In this respect it is a bit like any element of art or design - many people make a choice based on quality first. For the most part though, if there is a lot of competition, and the market is fairly small, you will have to either make your work cheaper, faster or better than your competitors, or give them something that no-one else does. For example, easy to deal with, asking fewest questions, and the ability to almost 'read the client's mind'.

If you choose someone to design anything for you, you want to explain to them what you want, and for them to go away and do the work really well, and fairly quickly, come back and see almost exactly what you wanted. Then maybe you will make some corrections or modifications, and you will have a fantastic piece of work. Of course this is a very simplistic analysis because some people (perfectionists) like lots of contact and control, but others don't want to be involved at all.

I know this might not be helpful, but as a guide, I can give you some UK examples.
1. For a whole 3d site of 200 acres, modelling the buildings and terrain and producing a DVD with a 3d fly-through cost approximately EUR30,000. The model was untextured. Quality was not brilliant, and I think this was overpriced.
2. For 3d exterior photomontages of a city centre site in London, at an image size of maybe 5000x5000, for an almost perfect visualisation, for a single image including paying a professional photographer to take high quality photographs of the site and modelling from 2d AutoCAD drawings, took 5 weeks and cost roughly EUR 6000. Quality was outstanding, but expensive. http://www.futurerealities.co.uk/index.html
3. For a series of interior views (stills), from no 3d data at all including modeling, rendering, texturing, post-processing, each image cost EUR 600.

Each example is from a different company, but don't forget that there are large international bureaus specialising in this thing now. http://www.idrawfast.com/ is an example, and they are quite good. Their quality is nowhere near the best, but they understand the business very well indeed.

I hope this has been of some help - good luck!
mk
Posts: 28
Joined: Fri Jun 20, 2008 5:27 am
Location: Toulouse - France

Post by mk »

Thank you !!! Thank you very much !!!
It was the answer I was expecting.
as hard
I live in France.
It was hard to find this info trought the net.

My client will give me a top view ( Archicad file (dxf ) , I have to make in 3D. Only one room, with fourniture (they will give me references (pictures)).

To resume: Modeling, texturing + rendering based on 2D plan + some photo reference for the furniture. And render 4 view of the same room (photoreal).

Some friends told me , I can ask 1000 euros/ view.

I will try to rise the price up and see.
It's a new experience for me.


Do you have a exemple of the pipeline from Archicad to Lightwave ?

Thanks you !
mk
bigstick
Posts: 155
Joined: Thu Mar 23, 2006 2:57 pm
Location: Wales, UK

Post by bigstick »

For ArchiCad to Lightwave, dxf export from Archicad and import to LW will work. I don't think there is an alternative.

EUR1000 per view is possible, but I think your quality needs to be very good.

Just out of interest, you could use the idrawfast link to get a quote to see how much they would charge ;)
Pheidian
Posts: 186
Joined: Sun Dec 30, 2007 9:40 am

Post by Pheidian »

My 2 cents for this too, since this is seems to be the "never ending discussion"...

I would, as I do, base my costs on hour based salary. I use roughly 60-65 euros / hour (in Finland) as a basis to calculate projects. This means I have to know how fast I'm gonna do the modelling, texturing, renders and what is the deadline desired from client.

This way I can always tell client the reason of the costs, not just "per image price", since in my opinion it does not tell the truth to the client, even though many offices uses it... I want the client to know that there is different aspects and parts of work needed in the process, which takes actual time to produce, some less some more. I dont see any reason of charging my client 1000 euros for 2 hours job...
Haven1000
Posts: 145
Joined: Fri Jan 12, 2007 12:59 pm
Location: Scotland

Post by Haven1000 »

Pheidian wrote:My 2 cents for this too, since this is seems to be the "never ending discussion"...

I would, as I do, base my costs on hour based salary. I use roughly 60-65 euros / hour (in Finland) as a basis to calculate projects. This means I have to know how fast I'm gonna do the modelling, texturing, renders and what is the deadline desired from client.

This way I can always tell client the reason of the costs, not just "per image price", since in my opinion it does not tell the truth to the client, even though many offices uses it... I want the client to know that there is different aspects and parts of work needed in the process, which takes actual time to produce, some less some more. I dont see any reason of charging my client 1000 euros for 2 hours job...
Very true, being honest with your client and transparent with costs will make him trust you and have them coming back with more jobs.
"Place your vote now for the Kraydar pixel filter"
mk
Posts: 28
Joined: Fri Jun 20, 2008 5:27 am
Location: Toulouse - France

Post by mk »

Yes I agree.

I can buy the fournitures ( Evermotion DVD , means less work for me)

I have not the reference yet of the room and the fourniture. But the client asked me how much I will charge him to do the job.
I had to give a quick answer, to see if he's got the money to do it.

I will refine the price later.

thanks for all answers.
Mario
Posts: 135
Joined: Sat Dec 23, 2006 9:42 pm

Post by Mario »

What aboth an interior animation, together with modeling all furniture?
Pheidian
Posts: 186
Joined: Sun Dec 30, 2007 9:40 am

Post by Pheidian »

I don't think it's about what the "piece of art" should cost, just calculate the real hours you have to spend on the project as sharp as you can estimate, and give your price according to this. The best way to confirm clients is really to say that "Price is xx Euros, and the time we have reserved for doing the project is roughly xx hours." So you have proof for the client that it's not just "I just press the button and receive 1000 euros" - kinda business... Since most of the clients don't understand a single thing about doing 3D.

Animation is not much bigger thing, you just need the time to render out with some extra computer you don't use... roughly 15 minutes / frame should be good starting point with Kray, and 24 frames / second... there you get the rough estimate about the animation render time to calculate your deadline proposal.
Mario
Posts: 135
Joined: Sat Dec 23, 2006 9:42 pm

Post by Mario »

I dont agree with you with charging people according on your time spent working...lets face it, you could be a much much slower modeler then me, also you could be using Maxwell for rendering and I could be using Kray.
Its simply an individual thing!
jure
Posts: 2142
Joined: Thu Jun 02, 2005 6:53 pm

Post by jure »

Mario wrote:I dont agree with you with charging people according on your time spent working...lets face it, you could be a much much slower modeler then me, also you could be using Maxwell for rendering and I could be using Kray.
Its simply an individual thing!

Why not? it makes sense... If you work slower you will set either higher prices (and be too expencive) or lower your per/h price.

The faster you work, the higher price per/h you can set or lower your overall project price to be more competitive.
- Jure
Mario
Posts: 135
Joined: Sat Dec 23, 2006 9:42 pm

Post by Mario »

hmmmmmmm...
Ive heard also of charging animation by sec.
Mario
Posts: 135
Joined: Sat Dec 23, 2006 9:42 pm

Post by Mario »

mk wrote:Yes I agree.

I can buy the fournitures ( Evermotion DVD , means less work for me)

I have not the reference yet of the room and the fourniture. But the client asked me how much I will charge him to do the job.
I had to give a quick answer, to see if he's got the money to do it.

I will refine the price later.

thanks for all answers.
So what happend?
Did you get the job? At what price?
Pheidian
Posts: 186
Joined: Sun Dec 30, 2007 9:40 am

Post by Pheidian »

Well yea, it's just a technicality how you want to invoice the client or make the quote in what form. Some of my clients will think it's easier they ask "how much 3 images", than how much time and hours are going to be spent on it. But STILL I calculate the actual time for the project, and divide the price by 3 to get the client "per image price" :)
jure
Posts: 2142
Joined: Thu Jun 02, 2005 6:53 pm

Post by jure »

Yes, I found it best to find your hourly rate and then try to estimate time you'll need for the project. None of my clients wants to hear "we will charge you x EUR/h". They want fixed price per project.

I found this website very useful to determine what my hourly price is:

http://freelanceswitch.com/rates/
- Jure
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